bracesrusmesa.com
Start Date: Jun-2022
Webworks National 25
Introduction
Braces R Us Mesa initiated their partnership with Webworks on June 23, 2022, by leveraging the Webworks National 25 SEO package. Over time, this strategic decision translated into significant improvements in various SEO metrics. Prior to initiating the SEO campaign, Braces R Us faced challenges in gaining online visibility and attracting organic web traffic. Reports from earlier dates, such as June 2022, indicated a stagnant situation with limited growth in organic traffic and keywords ranking in top positions. The company's focus was to enhance their digital footprint and secure a stronger presence in local search results. By investing in a comprehensive SEO strategy, Braces R Us Mesa aimed to drive increased traffic, elevate keyword rankings, and ultimately, expand their reach within the competitive orthodontic market.
Growth and Outcome
Since the implementation of the National 25 SEO package, Braces R Us Mesa experienced significant improvement in their digital presence. Referring domains increased dramatically from the previous baseline, reaching as high as 147 by December 2024. This growth reflects an expanded network of backlinks, which directly contributed to the elevation of the average organic traffic to 482, compared to a pre-SEO baseline ranging in the lower hundreds. Notably, organic keywords also saw robust growth, with a significant number of these keywords now ranking within the top 10 positions of search engine results pages (SERPs). Additionally, the organic impressions and traffic values saw a consistent rise, indicating that the site was reaching more potential customers than ever before.
The outcomes were particularly impressive in terms of non-branded organic traffic, which highlights the effectiveness of the SEO strategy in attracting new visitors who were not previously familiar with the Braces R Us brand. The focused SEO efforts also resulted in a substantial increase in organic traffic classified as transactional and local, which are critical for driving conversions and enhancing local market penetration. The successful optimization campaign has not only enhanced Braces R Us Mesa's visibility but also strengthened their competitive position in the orthodontic field. As a result, the company is well-positioned to capitalize on the growing demand for orthodontic services within their locality and beyond.