- Advanced Local SEO Strategies
- Fundamentals of Local SEO
- Google Business Profile (GBP) Optimization
- Local Keywords and Content Strategy
- Local Link Building
- Local Paid Advertising
- Local Search Ranking Factors
- Local SEO Best Practices
- Local SEO Tools and Analytics
- Local Social Media Marketing
- Online Reviews and Reputation Management
- Technical SEO for Local Businesses
bracesrusmesa.com
Start Date: Jun-2022
Webworks National 25
Introduction
Braces R Us Mesa embarked on a digital transformation journey on June 23, 2022, by initiating an SEO campaign with the Webworks National 25 package. The objective was to enhance their online visibility, bolster organic search performance, and drive greater engagement with prospective patients looking for orthodontic services in their locality. The landscape of SEO is fraught with competition, especially in the medical and orthodontics fields, making this a strategic move to capture more market share and improve digital customer acquisition.
Initial metrics before the adoption of SEO strategies indicated moderate online traffic and engagement. The website faced stiff competition against other local and regional players. However, Braces R Us Mesa aimed to build on its foundational web presence and leverage SEO to attract a steady stream of organic visitors. With key performance indicators (KPIs) such as referring domains and organic keywords, the package was set to enhance the website's organic search profile and improve the overall digital footprint.
Growth and Outcome
The SEO package yielded significant growth in the online metrics of bracesrusmesa.com. Over the first year, the number of referring domains increased from 58 to 147, highlighting a substantial improvement in the website's backlink profile, which is critical for authoritative ranking in search engines. Correspondingly, organic traffic burgeoned, showcasing a notable increase from 70 to over 482 daily visits by December 2024. This spike in traffic not only indicated an improved search engine visibility but also implied higher engagement and potential leads for orthodontic care.
Moreover, the diversification and enhancement of keyword rankings played a pivotal role in this SEO success story. Initially, the site targeted a modest number of competitive keywords but expanded its reach to over 5000 by the end of the campaign. This broad array of keywords, categorized across various intents such as informational, commercial, and transactional, allowed bracesrusmesa.com to capture a vast array of user searches, cater to a broader audience, and potentially increase conversion rates. This strategic improvement in keyword strategy, combined with an increase in branded and non-branded organic traffic, ultimately positioned Braces R Us Mesa as a leader in their digital marketplace, highlighting the effectiveness of their chosen SEO strategy.